Before diving into the planet of social networking marketing, consider this valuable advice: don’t be everywhere! As tempting as it seems to become listed on every existing social networking site there is, you just won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined twelve sites, if none of these work to widen your reach, turn contacts into customers, and increase your sales, your efforts could be in vain.
And because it’s recommended that you join only 2 to 3 social networking sites, you have to be very picky. You have to select those who works best to your advantage and offer you that which you need. Facebook, Twitter, and Google+ may be on top of the set of popular social sites but this is not a sure guarantee that they’ll help your company online. To create a good choice, you need to first understand the different types of social media.
The three forms of social networking:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. It also gives the chance to create about a particular topic while allowing people to give comments and talk with the information provider. LinkedIn Email Extractor Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow the exact same concept because the encyclopedia, providing a wealth of information regarding different topics. It makes for creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you know the basic forms of media sites, the next thing is to learn which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a particular sector of consumers. LinkedIn, as an example, caters to professionals, and could be your very best bet if they are the people you want to touch base to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
What type of content do you want to share?
Social sites use different architectural structures, meaning each has a unique way of letting users share content. Have you been looking into video marketing? YouTube is the most effective option. Pinterest and Instagram are good for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget do you have?
Time and budget also play a role in your decision. You’d have to review the sites’features in addition to marketing platforms. Though some provide free advertising, others need a fee. Some sites are more time-consuming to handle while others would only take a fraction of your time to use and maintain.
Understanding the different structures of social networking and taking into consideration the abovementioned factors can allow you to land the very best choices for your social networking marketing needs.