Until very recently, only the people with access and influence, or some amount of luck were the ones that could take advantage of publishers and other contacts to help them promote their work and personal image. The same was true of television and print media, which were considered two of the most powerful tools because of their influence and ability to manipulate perceptions through content.
But, with the recent “democratization” of communication, linked with the development of the Internet and the emergence of a number of online tools and applications, the way companies and people interact, collaborate, communicate, play, work, share information, buy and sell products or services has changed. And that change is profound.
Nowadays, anyone with internet access and a willingness to be proactive and to put some passion into learning how these tools work is able to gain a voice, add visibility to the outside world and to create, share, distribute and publicize his or her own ideas, preferences, opinions, successes, experiences, and knowledge. At the same time, it became an alternate method for promoting who we are and to “influence” the way we want others to perceive us as individuals and as professionals.
It also facilitated the process of establishing informal relations and dialogues with people who we may or may not know, or who were once inapproachable owing to that fact that they were reserved or perhaps shrouded by influence games and secret contacts.
Because of the ultra-competitive world in which we live today, it became increasingly important for each of us to try to find and use creative ways to create buzz about ourselves, and that can help us to differentiate and stand out from the crowd and the competition while communicating those factors, qualities, characteristics that make us unique and valuable. Obviously, part of the solution lies in effectively managing and monitoring the online reputation for our own personal brand. bbc news online
Simultaneously, we should also be careful and check whether the information that exists online and what others are saying about us is correct and represents a clear, positive and relevant image of who we really are. Especially when there is a greater likelihood that someone, such former colleagues, recruitment companies, friends, family, ex-boyfriends, teachers, consultants and others, would use Google to try to discover things about us.
Even when it continues to be impossible to fully control what others say about us, we can and should try to at least be better prepared to respond, minimize and possibly prevent the effects and confusion that might follow from misinformation. There is nothing worse than having incorrect, embarrassing or negative information associated with our name, particularly at a time when reputations can be created and destroyed online in less than seconds and at the speed of 140 characters.
For all this, I would like to ask you if you ever Googled your name between quotes on Google.com? If yes, did you like what you found? If you haven’t done this yet, what are you waiting for?
Make sure you do it and then read the 10 practical tips below on how to better manage your online reputation.
Contrary to what many people think, it’s no longer enough to simply create profiles on LinkedIn, Facebook and Twitter. You have to go a little further and complement this with other types of proactive and well structured tactics