Outsourcing SEO offshore is now increasingly popular as a practical selection for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is not surprising considering the fact that both countries have abundant way to obtain skilled laborers in the field of information technology.
Naturally, projects agreed to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services supplied by offshore companies. Somewhat, their sentiments are understandable but if you pay a detailed attention to their logic, you will realize just how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is actually the first attack you will commonly hear from western SEO companies. Somehow this really is true, in the same manner that it is also true in the west. What I’m attempting to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are in fact a lot better than their western counterparts. In the west, SEO is certainly caused by done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They’re not only housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.
In the Philippines, SEO professionals need to stay along with their games. They’re going through plenty of trainings, seminars and workshops to have edge over their peers, which explains why a lot of them have other skills like web design, graphic design, programming etc. This is a must if they would like to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there’s a few position to fill. Essentially, whenever you use SEO businesses in India and the Philippines, you work with the bests.
Among the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of their clients are coming from the US, UK, Canada and Australia, they need to use English within their SEO campaign. Since English isn’t their first language, you’d expect problems with their grammar. Fortunately, this really is false for all offshore companies. A considerable quantity of SEO organizations in India and the Philippines employ professional writers due to their content needs. Some western companies resort to providing their own content to SEO companies to make certain correctness in grammar.
And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English isn’t their first language, is an excessive amount of an assumption. You never must be an English speaker to understand that businesses operate for the same reason – to make profit. Proper realignment of one’s SEO strategies to accomplish your client’s goals and objectives don’t depend on your own comprehension of the English language. Nebraska SEO
The key selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or can it be really meager?
To compare two professionals from two countries based on the salary without taking into account their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited simply because they receive just a quarter of the salary paid to an American SEO, is moronic. The cost of living in India is a lot cheaper compared to the US, meaning even though their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are certainly a lot of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of the way you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in fact, it can provide lots of benefits to your company.