It’s rare to speak to a small business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only worried about “quality followers.” However, it’s generally the people who just have a few followers who get this to argument.
As a small business owner why would you need more Twitter followers? Listed below are three good reasons:
1. More followers provide social authority. Exactly like every other ranking system, the larger your follower count, the more folks buy Facebook page likes (your customers) assume you’re an expert-or at least someone interesting and popular. It may possibly not be valid, but it’s the way it works in a global where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading tips to a broader audience. If you have ideas worth sharing, why wouldn’t you intend to spread them to as many folks that you can? Twitter causes it to be ridiculously easy to accomplish this. The bigger your follower count, the faster your ideas is going to be spread and shared.
3. More followers contributes to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brandname, a product, a service, or even a cause, more followers provide the opportunity to generate more leads and more conversions. It is a wonderful marketing tool for small businesses.
Before I share with you some suggestions on how to increase the amount of your Twitter followers, I believe that it is critical that first I should inform you how not to accomplish it.
Don’t try to cheat the machine and try to get instantly attract a large number of followers overnight. If something sounds too good to be true, it probably is. Unless you really are a celebrity who has accumulated a vast audience in a few other media channel, attracting followers is going to take time and effort however the investment is going to be worth it.
How about buying followers? After all, you will find a lot of people promoting this sort of service.
The first reason you wouldn’t wish to accomplish the reason being it goes from the Twitter rules. But worse than that’s the actual fact buy Twitter followers these so-called followers have simply no affinity, connection or fascination with you or your business. It would be like your company sending a primary mailing to an un-targeted, generic list. The list would be worthless.
In place of using these supposedly fast-track means of accumulating your follower count, I want to share with you a few of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is focused on engagement. It’s a busy and fast paced platform, so you will need to create content that educates, informs, entertains or inspires your followers. This can be done by sharing a great mix of content, both your personal and other peoples. You will soon build a large following of men and women who want to go out with and follow you simply because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you’d like visitors to your website to check out you on Twitter then make certain they can see your Twitter button link. You’ve to create it obvious to them. Don’t bury the Twitter button in the bottom of your website or blog page. Allow it to be prominent and ask your visitors to check out you. If they’re on your own website they are obviously thinking about learning more about you and what you need certainly to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of a contact message. People typically put their name and contact details in the email signature; however, you’re free to put anything you like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your organization cards and letterheads.
Although this won’t build you a huge following extremely fast it is a great habit to find yourself in and is just as important as adding your physical address, telephone number and email address.
Avoid too much promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. Should you, you appear such as a spammer-or just clueless. Not only will you NOT get additional followers, you will need replacing your existing followers and many will simply unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of the people you admire in your industry. Read their tweets to acquire a sense of who they are and what their objectives are on Twitter. It’s recommended to check out as many folks in your industry or sector as possible. Once you have found people and started to check out them, it can give them the opportunity to see both your good content and your online presence. They are then more likely to reciprocate and follow you back, as will many of these followers who may even prove to be potential customers.
Place your Twitter name in mass media campaigns
If you set adverts in magazines, on television or radio, you will need to make sure your twitter name is there for many to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only method to get noticed by those who don’t follow you, but you have to make your posts simple for others to retweet. So keep your tweets short enough for individuals to have the ability to add the RT symbol and your username (“RT @yourcompanyname”). So like, let’s say your name is 14 characters long you will also need to add the space. Meaning, in order to be retweetable, your tweet can be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so allow it to be easy to allow them to hop to your Twitter account once they visit your Facebook profile. The ideal place would be in the “About” section.
Picture Twitter as a continuing, fast flowing stream. Tweets flow past and in many cases are never seen again. Therefore, you will need to help keep your Tweets flowing so that you aren’t forgotten. Be obvious. Be noticeable in the crowd and you will receive a many more followers.
Url to Twitter from LinkedIn.
Having a Twitter link on your own LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so be sure that one is the Twitter account. It is going to be ideal for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to answer people via Direct Message, thinking what I had to say was irrelevant to many of my followers. Because I wasn’t replying in public areas, this made me look unsociable. So now, I reply almost exclusively in public areas, and really, the only real those who see those messages are those that follow both me and the individual I am replying to which is just a small subset of my followers. By doing that, my tweets are sociable although not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you connect to others, the more folks will reciprocate, and that’s precisely what must happen for you really to grow your follower count. You’ll need others to introduce you with their followers. However, don’t request a retweet too regularly. Once in a while is okay but if you merely post content worth retweeting, people will gladly take action for you without having to ask!
These tips will really help to enhance your follower numbers and hopefully you’ll get some inspiration. With that said, you will need to consider: If you should be at the start of your Twitter journey, nobody is truly likely to be paying much focus on you.
Initially your posts is going to be lost in a sea of other messages that are competing for attention, but on the plus side you will find not likely to be way too many those who will see your messages and soon you build up a large following, so this is the perfect time to make a few mistakes.
Remember: Twitter takes a lot of work, has a small steep learning curve and could be a pretty scary place to be on day one. You will find all those confusing characters and symbols, strange shortened links, pressure to check out people that you do not know and so many daunting acronyms and buzz words, as well as the hashtag.
Even so, despite having too much to learn and having to put in some effort, you will still have a lot of fun and it will definitely give your organization and your brand a boost.