When designing a new website, or redesigning an older website, there’s a fragile balance involving the creative-the look and feel of the website-and the technical-which is why is the web site work.
Over-emphasis of one, or another, can lead to a website that either looks great, but doesn’t function that well, or can create a website that functions great but doesn’t look good at all.
Many website designers are either very technical or very creative. Seldom do you find a website designer who’s great at both dealing with Online Stores the technical issues of building a website and who’s also a good graphic designer.
Getting the Best of Both Worlds
Ideally, you will want to find a person or company which provides you a higher level of expertise in the appearance and feel of the web site, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to produce complex technical solutions might be very limited.
And conversely, a programmer or web developer who’s very technically savvy may not be able to give your website design that extra sparkle it needs to truly shine.
Web Designers Are Not Programmers
Programmers create applications or software and normally have no training or expertise in what sort of website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers normally have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. While you want your designer to be able to solve technical issues or at the very least oversee them, website visitors are visually interacting along with your website, so the appearance and feel of one’s website, navigation and organization of information is incredibly important.
Great Website Designers See the Big Picture
Truly great website designers may have the ability to look beyond the challenge of making your website, and will even wish to know where your website fits into your overall marketing strategy, and what the primary goals are for the website. A lot of websites are produced without paying close attention to what the web site will actually accomplish.
Establishing primary and secondary goals for a website is very important. However, building the greatest website that misses the mark or fails to achieve basic website goals is really a waste of everyone’s time and money. You are able to usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A good website designer will undoubtedly be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great web-site designers know very well what they’re speaking about, but shouldn’t talk down to you, the client.
Educated clients are the very best clients. You don’t have to find out everything your developer knows, however you need to find out that they are truly competent and they could communicate effectively with you. Think of your website designer to be a sort of partner in your company’s marketing efforts; a part of your overall team.
Just Obtain it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because too little attention is being paid to project progress and resolving conditions that are stalling a project.
Your online developer should be described as a self-starter, and shouldn’t rely for you reminding them that the project is behind schedule. If you’re utilizing a company to produce your website, ensure there’s a task manager involved, who provides weekly status meetings and who’s pro-active in resolving conditions that will affect the time-line of the project and the web site launch date.
While lots of people and companies provide website design services with a higher degree of expertise, the level of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, search for signs of professionalism-or insufficient professionalism. Whenever you call them, do you receive a call back a timely fashion? Does the developer or company keep regular office hours? Whenever you send an email, is it answered promptly and would be the responses professional?
It is always best to test and avoid working together with a significantly less than professional company, but evaluating someone before you’ve a chance to start working together with them can be difficult. From the first contact you make along with your vendor, be searching for signs that somebody might be significantly less than professional.
Working together with a person or a company that’s not professional will simply result in frustration on your part since the project moves along or grinds to a halt. But working together with an individual who understands the company world and values your time, returns your calls and emails promptly and professionally, can help make the project experience a lot more pleasant.
Five Strategies for Locating a Great Web Designer
1) Get referrals.
When you yourself have business associates or once you learn business owners who’ve great websites, inquire further who provided their website expertise, and if they’d recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you are considering to exhibit you their work and to walk you via a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, just like you would when interviewing you to definitely work for you. Whilst it may be a short-term assignment, it’s still an essential project and both time and money is at stake.
4) Get a detailed proposal.
Before beginning your project, ensure that you get a detailed written proposal from your resource. A clearly written proposal will detail the technical approach to be utilized, all work to be given by the web site vendor, all project costs and assumptions.
Make certain the proposal details all of the project requirements and spells out how additional work will undoubtedly be defined and approved. Make certain the proposal clearly details the responsibilities of both parties so there’s no finger pointing if there are project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your project, make sure you get references for both individuals or the company you are considering using for your project.
Call and talk to previous clients who’ve worked with the potential website designer and make sure you ask how issues with the project were dealt with.